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Position Summary

The Marketing Manager is responsible for driving global demand generation, lead generation, distributor enablement, commercial operations, and market adoption for our CRISPR-TB and future NTM (Non‑Tuberculous Mycobacteria) diagnostic products. This role integrates digital marketing, content development, and conference management to establish the company as a thought leader in molecular diagnostics. Working cross‑functionally with R&D, Sales, Medical Affairs, and regional teams, the Marketing Manager ensures that product value propositions are effectively communicated to global customers, clinicians, and partners.

Key Responsibilities

I. Global Market Development & Go‑to‑Market (GTM) Execution

• Execute commercial launch activities in support of global product launches.
• Support execution of global GTM plans , coordinating with Product Management, Regulatory Affairs, Medical Affairs, and regional marketing to ensure timely and compliant market entry.
• Maintain commercial messaging across digital, distributor, and conference materials. 
• Optimize post‑launch activities to accelerate adoption, refine messaging, and respond to competitive dynamics.

II. Scientific Communications & Content Marketing

• Translate complex scientific and technical information into clear, compelling      customer‑friendly content, including white papers, clinical application guides, product brochures, case studies, videos, and presentations.
• Develop scientific marketing materials that support evidence‑based communication, such as publications, posters, and slide decks for academic and clinical audiences.
• Coordinate publication, poster, and presentation promotion across digital channels and distributor networks.

III. Digital Marketing & Lead Generation

• Execute a global digital marketing strategy encompassing website optimization, SEO/SEM, content marketing, social media (LinkedIn, Twitter, etc.), and email campaigns.
• Develop and execute monthly digital demand generation campaigns to generate and track qualified distributor, laboratory, and country-specific commercial leads.
• Use marketing automation tools (e.g., HubSpot, Marketo) to nurture leads, manage the marketing funnel, and improve conversion rates.
• Monitor and analyze digital performance metrics (traffic, engagement, conversion) to generate actionable insights and optimize spend.
• Manage and continuously update the corporate website, ensuring content aligns with product launches and scientific messaging.

IV. Conferences, Exhibitions & Events

• Plan and coordinate participation in global and regional scientific conferences, industry exhibitions, technical symposia, webinars, and product launch events.
• Oversee all aspects of event logistics, including booth design, promotional materials, speaker sessions, and post‑event lead collection.
• Develop pre‑ and post‑event communication plans to maximize engagement and follow‑up opportunities.
• Track event ROI and consolidate lead data for handover to the sales team.

V. Commercial Operations, Sales Enablement & Distributor Support 

• Develop distributor marketing campaigns and promotional materials to accelerate local market adoption.
• Coordinate global webinar programs, product launches, and customer education initiatives to generate qualified sales opportunities.
• Develop customer success stories, application notes, and competitive selling tools to strengthen distributor selling effectiveness.
• Create and maintain sales enablement tools, including battle cards, product comparison charts, presentation decks, and frequently‑asked‑question documents.
• Deliver regular training sessions to the sales force on product knowledge, competitive positioning, and effective selling techniques.
• Coordinate with external agencies, designers, and vendors to produce high‑quality      marketing collaterals.

VI. Performance Analysis & Reporting

• Define and track key performance indicators (KPIs) for all marketing activities.
• Prepare regular performance reports with insights and recommendations for     continuous improvement.
• Manage the marketing budget effectively, ensuring optimal allocation of resources.

Qualifications

• Bachelor’s degree in Life Sciences, Molecular Biology, Clinical Medicine, Laboratory      Medicine, Biomedical Engineering, Marketing, Communications, or a related      field. Master’s degree or MBA is preferred.

Experience

• Minimum 3–5 years of marketing or product marketing experience in life sciences, molecular diagnostics, IVD, or related fields.
• Demonstrated experience in scientific communications, KOL engagement, and      evidence‑generation marketing is highly preferred.
• Proven track record in global product launches (GTM) is a strong      plus.
• Experience with CRISPR technology, TB diagnostics, infectious disease molecular testing, or NTM products is highly desirable.
• Familiarity with marketing automation platforms (e.g., HubSpot, Salesforce) and digital analytics tools.

Technical Skills

• Strong understanding of digital marketing channels (SEO/SEM, social media, email,      content marketing).
• Excellent writing and editing skills with the ability to produce scientific and marketing content for diverse audiences.
• Proficiency in Microsoft Office Suite and design tools (e.g., Canva, Adobe Creative Suite) is a plus.
• Understanding of regulatory considerations affecting marketing and commercialization of      IVD products is an advantage. 

Core Competencies   

• Exceptional written and verbal communication skills in English; professional proficiency in Spanish is strongly preferred. 
• Strong project management and organizational abilities, capable of handling multiple initiatives simultaneously.
• Strategic thinker with a data‑driven mindset and analytical skills.
• Collaborative team player with excellent cross‑cultural and cross‑functional      communication skills.
• Self‑motivated, proactive, and adaptable in a fast‑paced, global environment.

Other Requirements   

• Willingness to travel domestically and internationally as needed (up to 25%).
• Ability to work across time zones and with global partners.